A Brief Note On Corruption Of Police Administration

Corruption in Police Administration Andrew Broyhill University of Central Missouri CJ 2101 November 17, 2015 Dr. Etters Corruption in Police Administration Police corruption is a problem that has and will always impact us all. It has always existed and has changed policing in several dramatic ways. However, one simple element of corruption has always been apparent. It’s never NOT happening. Unfortunately, police corruption is an on going problem that isn’t slowing down. In fact, in the past decade, with the rise in drug cartels entering the untied states, corruption with police and drug lords have sky rocketed within the DEA alone (Washington Post, 2003: p 4). When looking into a police organization and try to find out why some officers are corrupt, you have to dig deep to find the root of the problem first and find out the origins of corruption. So why do officers become corrupt? Is it because of the money? Is it power? Is it because they feel like they have to because of fear? According the Francis McClafferty, MD, from The Corruption Process of a Law Enforcement Officer: A Paradigm of Occupational Stress and Deviancy, â€Å"Because of frustration with unfair departmental rules and regulation~ and a leadership without integrity, many law enforcement officers find a solution in corruption as a means of getting back at their department. Their frustration becomes an excuse to justify corruption in their own minds, with the ends justifying the means†. So following thatShow MoreRelatedThe Youth And Anti Corruption2508 Words   |  11 Pagesyouth on anti-corruption where these integrity camps will: A. Educate on the causes and consequences on corruption such as: i. Centralized political and economic power in the elite, ii. Poor social service systems; B. Teach the youth how to effectively fight corruption with their communities by promoting awareness of corruption within individuals, C. Instill an anti-corruption culture within the youth to: i. 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Climate Change Effects On Water Resources Environmental Sciences Essay Free Essays

string(100) " the hydrological rhythm system by constructing dikes and making waste H2O intervention workss etc\." The last two decennaries climate alteration is increasing due to the alteration of human activity such as autos, planes, mill and other beginnings we use that adds nursery gases to the ambiance. Because of these human causes the Earth is heating up. One consequence that clime alteration has is the consequence the alteration will hold upon human H2O fresh water resources. We will write a custom essay sample on Climate Change Effects On Water Resources Environmental Sciences Essay or any similar topic only for you Order Now I believe that clime alteration will hold an consequence on human H2O resources because of the close connexions with the hydrological rhythm, the raising temperature will increase in inundations and drouths that will take to the demand on more freshwater resources. Climate alteration has close connexions with the hydrological rhythm. The hydrological rhythm is located in the Earths hydrosphere this is the country in around Earth which holds all the H2O. The H2O is moved around the Earths hydrosphere in a rhythm. The hydrological rhythm is moved in five different stairss – vaporization, precipitation, condensation, overflow, aggregation and infiltration. The as you can see in Figure 1 the hydrologival rhythm all starts of with vaporization this is the alteration of liquid H2O to H2O vapor. The following measure is condensation this is the procedure of altering H2O vapor, from a liquid and so to organize clouds as you can see from the clouds in figure 1. This procedure can be notice for illustration when you look out for dew on the land in the forenoon. As the clouds you see in the sky move around Earth distributing the H2O vapor from topographic point to topographic point. The clouds become over laden with wet so they have to let go of th e overladen wet. They release the wet by a procedure called by precipitation which is normally rain, hail or snow. Infiltration occurs they when all the precipitations lay on the land. If there is to much precipitation on the land this becomes overflow. Runoff stays on the Earth land and runs into watercourses, rivers, lakes and oceans. So when the precipitation run into the these watercourses, rivers, lakes and oceans this procedure is called aggregation. As infiltration, overflow and aggregation are being processed, the Sun is doing a the rhythm to return back to the begaining of the rhythm to the procedure called evaporation.Sunlight heats up the liquid in watercourses, rivers, lakes and oceans. The warm air rises upwards into the ambiance and becomes the vapor involved in condensation. Without this procedure life on Earth would be impossible. Fresh water that we use in or twenty-four hours to twenty-four hours lifes normally comes from Aquifer, Streams, Rivers, Lakes. Aquifer are constructed when stones of the upper portion of the Earth ‘s crust contain holes or pores. Thesiss holes are large or joined together so that H2O can flux through them easy. This is a portion of stone that is easy for H2O to go through through known as permeable. Streams normally get most of its H2O from overflow, rain and thaw snow. A watercourse is formed when the rain and runing snow met at the same topographic point and acquire into a line of channel. Streams usely flows into lakes, rivers, aquifer and seas. Rivers are a natural watercourse of fresh water resource. Water within the river is by and large collected from precipitation through surface overflow, groundwater recharge, springs and the release of stored H2O in ice and runing glaciers. Lakes are normally filled with deep fresh water or salt H2O. Lakes are inland usly on mountains countries and are non portion of the Ocean. They are filled by rivers or watercourses that connect to them. Some Lakes can be adult male made and are constructed for industrial or agricultural usage and even for hydro- electric power or domestic H2O supply. Water is one of the most importent inputs the human organic structure demands for us worlds to get by with mundane life. We need it for so many things e.g. wellness, turning nutrient, irrigation, industry. Despite the importance of Freshwater Resources decreasing, we are get downing to take the fresh water resources for granted. Most of the fresh water we use is wasted and polluted. Because the hydrological rhythm temperature is lifting it will take to a alteration in the horological rhythm, This will hold an impact on the conditions. The dry seasons will go alot more drier and the wet seasons will go alot more wetter. Leaving us with more inundations and drouths. This alteration will therefore will leave the handiness and quality of H2O. Some of the states on this Earth already hold a difficult enouch clip acquiring H2O because of increaseing industrial pollution and population growing. Climate alteration merely adds to the job to the quality of H2O, which in some parts of the universe the cut down rainfall and lifting temperatures decrease the fresh water. By the twelvemonth 2025 most of worlds populating in states with hapless H2O quality degrees will increase from about 34 per centum ( in 1995 ) to 63 percent.R K Pachauri ( 2005 ) The alteration in accessing H2O stressed countries will hold a possible struggle. As there will be a pressured demand on fresh water because of family, agricultural and industrial utilizations. These struggles will happen in H2O stressed countries contending against countries of natural springs and rivers every bit good as this it will take to conflict on boundary countries for illustration the part of Northern Kenya and the Samburu is holding to get by with the altering forms of rainfall and dry periods which with other force per unit areas on the natural resources are taking to increasing struggle among tribal groups over entree to scarce water.Smith ( 2006 ) 2 Discussion Most of the Earth has 70 % of ocean. While merely 30 % of the Earth is land. Around 84 % of the universes population is populating on dry land. Worlds are seeking to repair this by Reconstruction the hydrological rhythm system by constructing dikes and making waste H2O intervention workss etc. You read "Climate Change Effects On Water Resources Environmental Sciences Essay" in category "Essay examples" These elements will supply H2O for agribusiness, family, Industrial, environmental and other utilizations. But these alterations will besides take to some defects in old ages to come. India is one of the most effected by clime alteration. The snow ice caps of the Himalayas is sing less snow because of snow thaw. The glaciers is runing and there is marks of addition implosion therapy. The increasing rise temperatures is get downing to dry up the rivers. The Himalayas holds the largest sum ice on the Earth. Research workers have figure out that there is a strong combination between snow and the temperature. In recent old ages the Himalayas have experienced warm periods in the old ages between 1960- 1990, doing a decrease in snow autumn. Glaciers has been watched by research workers in the the past old ages. The United Nations clime study predicts by 2035 some Himalayan glaciers will vanish with the lifting temperatures. Because of the glaciers runing the thaw ice will run off into rivers such as the Indus, Ganges and Brahmaputra rivers and some feeders coming from the Himalayan ice field. This will do deluging to riverside citations e.g. Varanasi, Kanpur and Patna. These metropolis ‘s have a population of 1000000s and have already see inundations during high monsoon season and it will be ongoing. Deluging will besides do break for the farming countries in northern parts of India and cause harm to the roads and rail manner line. The dikes such as the dike in Kosi autonomic nervous systems Sutlej could over flux doing more devastation to corn fields and colonies. When the point of no ice is reached by 2035 the ice thaw will hold either stopped because of a solution to climate alteration or be dried up because of the continued temperature lifting. If the ice does get down to understate the river will go weaker and drier during the monsoon oral cavities and summer. As the earths temperatures rises from about 14 grades C based in 2000 to a estimated 19 grades C in 2100 the undermentioned effects will be cause by the addition ; Agricultural, Household, Industrial, Environmental and wellness sea degrees will lift to an estimated 3.9 in to estimated 35 by 2100. Some parts of the coastal citations around India e.g. Mumbai, Chennai, Kolkata and other parts of the universe will be submerged. Even most of the island around India will be covered in H2O. The island of Lohachara is the first island in the universe to be covered in H2O due to climate alteration. The island is located on the southern border of the Ganges delta in the bay of Bengal. Its 10,000 occupants became the first refugees created because of clime alteration. There is a group of 27 island called Lakhadweep around the Arabian sea off the seashore of south Indian province Kraal. They have a population of about 61,000 people populating on them. The low prevarication islands are in immense danger of being covered in H2O every bit good. India is one of the universe biggest state that effects the nursery consequence. With the increased temperatures they will make a addition in precipitation. Rising the procedure of vaporization ensuing from warmer sea temperatures in the Indian ocean and Arabian Sea will increase that destroy procedure around the West Indian Rajasthan Desert Equally good as the H2O resources being shorten because of clime alteration there is besides another job and that is that normally boundary states sometime portion the same H2O resource. There is some indenture that there has been conflict over fresh water shared by two or more states. Freshwater is really of import to all the universes Humans activity, including the Agricultural, Household, Industrial and Environmental. But bad direction and the impact of clime alteration can take to tenseness ‘s between different states. For some old ages the counties such as India and Bangladesh have encountered struggle on river resources. It all started In 1993 when India and Bangladesh came under force per unit area when the Ganges River started to make its record depressions. Because the H2O degree was low it affected Bangladesh agricultural and killed most of its harvests. In October 1995, The Prime Minister of Bangladesh addressed the United Nations ( UN ) .The premier curate called Indiais portion of river H2O resources ia gross misdemeanor of human rights and justice.i Indiais constitution of the Farrakka Barrage which is a bombardment built near the boundary line of Bangladesh. The bombardment was build was to separate H2O for the Calcutta port. But Bangladesh says that because of this separation it has resulted in falling H2O tabular arraies and greater H2O resources for Bangladesh. India has a different position of the issue. Indian leaders says that Bangladesh was incorrect in depicting this issue. Bangladesh has asked India for a iminimum guaranteei understanding which will give Bangladesh a minimal flow of H2O. In 1996 India and Bangladesh agreed in the understanding so the iTreaty on the Sharing of the Waters of the Gangi was signed. Some political leader were unhappy about the understanding. But it was accepted my most political leaders. Since the pact Bangladesh continues to hold a figure of jobs. Some of the understandings that was agreed in the pact have non been met. How are we traveling to repair this job is the inquiry we need to inquire ourselfs I can see from my research that some attempts are being made to better direction in freshwater resources. Different organiseions have been developed to assist the mather of clime alteration for illustration, the United Nation ( UN ) have organised the first H2O conference to take topographic point in 1977 and developed an action program to take action on the improved direction and development of H2O resources and the UN designated 2003 as the international twelvemonth of freshwater resources. The mission of the organision is to increase consciousness of the importance of fresh water usage, direction and protection, provide an chance to alter the execution of the rules of incorporate H2O resources direction, utilize the twelvemonth as a platform for advancing bing activity and spearheading new enterprises in H2O resources at the international, regional and national degrees, and Launch the universe H2O d evelopment study at the 3rd universe H2O forum in Kyoto. The World Summit on Sustainable Development ( WSSD ) 2002 has emphasised on the development of an incorporate H2O resources direction and H2O efficiency plan.DEVELOPMENT ( 2003 ) . Global Water Partnership ( GWP ) Is a web of bureaus and intuitions to advance iintegrated H2O resource managementi in developing states. It facilitates the exchange of cognition, experience and practise related to H2O resources management.Partnership ‘s ( 2010 ) . World Water Council ( WWC ) is an international think-tank for H2O issues. It nonsubjective is to iincrease protagonism for improved H2O resources managementi . WWC has been organizing the World Water Forum ( WWF ) bi-annually. The 3rd Forum was held in Japan in March 2003.Council ( 2010 ) . European Water Association Act as a focal point for the exchange of information related to H2O and H2O activities.Association ( 2010 ) 3 Decision I can reason that because of clime alteration and the hydrological rhythm it is holding a little long term consequence on human H2O resources. I can see that it has close connexions with the hydrological rhythm. Because of this it will increases implosion therapy, create dry lands and brush struggle within states. More acceleration to the hydrological rhythm may ensue in more terrible conditions and utmost conditions.Anne E. Egger ( 2003 ) If we do n’t turn to this issue there will be farther more jobs in the hereafter and lead to even more drouths and implosion therapy. Harmonizing to the Comprehensive Assessment Of Water Manage in Agriculture, one in three people are already facing H2O deficits ( 2007 ) . Almost one-fifth of the worldis population, live in countries of physical scarceness. Climate alteration has a close connexion between hydrological rhythm. Rising temperatures will increase the altering liquid to vapour and take to the additions in rainfall and snowfall. Because of this the overall supply of freshwater resources will increase, Droughts and inundations will go on more often and alterations in snowfall and snow thaw are expected in cragged countries more often. Reading about clime alteration has made me let go of that we take our fresh water for granted and do n’t believe about what will go on if we lose the fresh water. Will we hold to present H2O charges maintain better H2O systems. How to cite Climate Change Effects On Water Resources Environmental Sciences Essay, Essay examples

Marketing Analysis of Vinegar in Hengshun Company free essay sample

Zhejiang University City College 51 Huzhou Road 1 December 2011 Professor Min He Teacher of Consumer Behavior 51 Huzhou Road Dear Professor He Attached is the report you requested on 1 December analyzing the marketing situation of XIANGFEI vinegar in HENGSHUN Company. The report mainly includes market analysis, market strategy, SWOT analysis and recommendations of XIANGFEI Vinegar in HENGSHUN Company. Recommendations are made that, if implemented as soon as possible, should make it better. Preparing the report has been challenging and most worthwhile. HENGSHUN Company registered capital is 127. 15 million Yuan. Stock price is $7. 1 per share. New total share capital is 127. 15 million shares. Annual sales are more than 1. 1 billion. By August 2011, the companys total assets are 3. 28 billion. What’s more, HENGSHUN become the first listed company in 2001, and this company developed much faster than before. From the selected information, its product sales grew over 20% between July and August in 2011, and the estimated growth rate of this year will more than 25%. In 2009, the operating income of HENGSHUN Company is 1. 74 billion Yuan, and the growth is over 68. 09%; the company earned 40,440,000 in the same period, and doubled compared to prior to listing performance. The company is committed to extending modern new spices and vinegar products research. At the same time, relying on the century brand, the company has implemented Trans regional development at Chongqing, Shanxi, Anhui, Jiangsu and other places, where established the condiment production base. At present, HENGSHUN Vinegar has been developed from a traditional sauce vinegar manufacturer into the largest and most modern vinegar production enterprises. The company mainly produces vinegar, soy sauce, pickles, rice wine and other traditional and modern brewing condiment, deferred compound condiments, vinegar manufacture and sale of health products . And the companys new product development in line is based on the dominant market, orienting to consumer demand and the purpose is to improve the level of consumer health. The company also did the market segmentation and established development direction . It adheres to the customer first and implementing tracking services to speed up the popularization and application. What’s more, by the use of 4Ps analysis, it is easy to explain the present circumstance of HENGSHUN Company. So did the SWOT analysis. Then, making an advertisement video is for the aim to propagate the brand awareness of HENGSHUN Company. Recommendations have been made that, if implemented, should give HENGSHUN Company a better market plan and strategies. These include: build its own famous brand with the authority of government; using the statues of stars and experts, ask them to endorse the products of HENGSHUN Company; setting a goal as green brand. . 0 INTRODUCTION 1. 1 Authorisation Professor Min He, teacher of class CB, requested this report on 1 December 2011 1. 2 Aim of Report The purpose of this report is to provide an report of the marketing analysis of XIANGFEI Vinegar in HENGSHUN Company. It aims to suggest recommendations to promote the XIANGFEI Vinegar in a better way. 1. 3 Scope The report will introduce the background of HENGSHUN Company and the XIANGFEI Vineg ar. And the next is analyzing the competitors to HENGSHUN Company, such as DONGHU vinegar Company and SHUITA Company. Also the following is to describe the market segment. Next, the positioning strategy and promotional mix and how they will be applied in the marketing will be mentioned. Finally, the advertisement plan and some recommendations for this vinegar will be demonstrated. 2. 0 BACKGROUND 2. 1 Company Background First comes the financial condition:The registered capital of HENGSHUN Company is 127. 15 million Yuan. Its stock price is $7. 1 per share. Annual sales are more than 1. 1 billion. By August 2011, the companys total assets are 3. 28 billion. Then following are the general managerial skills. The company is committed to extending modern new spices and vinegar products research. At the same time, relying on the century brand, the company has implemented Trans regional development at Chongqing, Shanxi, Anhui, Jiangsu and other places, where established the condiment production base. Based on the inheritance of ancient brewing techniques, the company boldly introduced modern high- tech and advanced management experience and invested in the new city of Dantu in HENGSHUN industrial park . Following is the production capabilities. At present, HENGSHUN Vinegar has been developed from a traditional sauce vinegar manufacturer into the largest and most modern vinegar production enterprises. The company mainly product vinegar, soy sauce, pickles, rice wine and other traditional and modern brewing condiment ,deferred compound condiments, vinegar manufacture and sale of health products . Its investment involves biological health, real estate, packaging industry and commerce retail. At last follows something about its reputation. Jiangsu HENGSHUN Vinegar Industry Company was founded in 1840, the DAOGUANG of the Qing Dynasty as old China business. HENGSHUN product has won international gold medal for 5 times, also 3 times for national quality award, the national geographical indication products and the brand name product in China. 2. 2 Consumer Background According to our investigation, its current consumer is mainly housewives, and the potential consumers maybe are the husbands and the aged. As a condiment, housewives are the main consumers who usually do the cooking in the family. Since it is a kind of fruit vinegar, it has a lot of functions to prevent diseases and keep healthy. It can restrain and reduce the formation of the aging oxide in human body, so as to achieve anti-aging and make skin smooth. Another function: Promote the bodys metabolism, remove fatigue, relieving alcoholism, lose weight clear bowel. Another function: Softening vessels, reducing blood fat and cholesterol. This is suitable for the aged. A specific questionnaire has been designed to understand the needs of the customers. Then depending on the research, it is lear to decide marketing contents. 2. 3 Competitor Background According to lan Gordon (2002): ‘a company should look two ways—at the individual customers it has chosen and the specific competitors it intends to beat. As to HENGSHUN, Vinegar business in Shanxi province is the biggest competitor. The old vinegar in Shanxi already has a more than 1000 years history. And among the four famous vinegar companies, it still i s in the top. As the news reported, Shanxi old vinegar has occupied 10% of the marketing. DONGHU Vinegar Company is a major sale company of the Shanxi old vinegar group co. td. Because of the high brand awareness, DONGHU has become the main and strong competitor of HENGSHUN. But also because of being as the place of origin, DONGHU was treated as a going-down company, so it give more chances for HENGSHUN to reaching its goal. According to the news on the economics of Shanxi Daily, due to the depressiveness in the vinegar marketing, the shares of sale will not increase rapidly, but with the promotion of consumption, HENGSHUN has a high possibility to raise their sale occupation relying on its high brand awareness. (Shanxi vinegar: fighting for honor. http://www. aynews. com. cn/sxjjrb/122745. html) 4. Condition Background Firstly, the economic condition will be analyzed. In recent years, Chinese economic strength becomes stronger and peoples living level improves, so people began to p ursue the high-quality life. Of course, the average price of HENGSHUN’s vinegar is higher than competitors’, but the taste and quality is better than others. Because Chinese persons’ financial burden released, people prefer to use better vinegar which is more health and tasty. HENGSHUN became the first listed company in 2001, and this company developed very fast. Product sales grew over 20% between July and August in 2011, and the estimated growth rate of this year will more than 25%. HENGSHUN Company invested in real estate development, which brought their profit and challenge. Then is the political condition Zhenjiang HENGSHUN’s vinegar brewing techniques has been protected and appreciated by Chinese government. According to China’s State Council announced in 2006, Zhenjiang HENGSHUN’s vinegar brewing techniques has been included in the first batch of national intangible cultural heritage, which s the food industry in Jiangsu Province, and it is also the only selected traditional craftsmanship. As for the culture condition, HENGSHUN’s vinegar is a famous and outstanding brand of Zhenjiang vinegar. HENGSHUN Company carries forward Chinese traditional food culture and revives national industry. In the same time, HENGSHUN absorbs the advanced science and technology to promote industrial updating. 3. 0 ANALYSIS 3. 1 SWOT Analysis SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in business venture. In involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. ( Xing 2009,p. 50) 1. Strength: HENGSHUN Company is a listed company. It has a higher awareness of its brand, and because of its stocks, more and more people will pay attention to its trend of development. 2. Weakness: Because of its creation date, it is much later than the vinegar business in Shanxi Province. So many the aged prefer the long-history brand, such as DONGHU Company, SHUITA Company. And the price is higher than others, so some working class people would not choose this kind of vinegar. 3. Opportunity: As the development of IT and media, HENGSHUN will be known by more and more people. And, due to its use of high-technology, high and new quality of vinegar will be produced, like fruit vinegar, seafood vinegar. As Roininen, K (2001) points out, attitude scale that purely concentrate on its taste, and health in the food choices, 4. Threats: DONGHU Company has reproduced a new kind of vinegar. And lots of new vinegar company has founded recently. HENGSHUN will face more powerful company in the near future. And also because the instability of the stock markets, HENGSHUN’ stocks are in a embarrassed circumstance. 3. 2 4Ps Analysis As Kotler, P (2009, p. 48) points out, the marketing mix consists of everything the firms can do to influence the demand for its product. The many possibilities can be collected into four groups of variable known as the 4 Ps: product, price, place and promotion. And the 4Ps analysis is often used in the firm promotion period. As Glowa, T (2001) points out, understanding how consumers make complex choices is a critical component of market strategy. 1. Product: XIANGFEI vinegar is something like apple vinegar. Both of them are all used for the health or beauty reasons. As Garber, L Starr, RG (2003, pp3-15) points out, the most important apple vinegar attributes for consumers are its taste and odour. So XIANGFEI vinegar in HENGSHUN Company just focuses on these two aspects. HENGSHUN Company is committed to extending modern new spices and vinegar products research. Based on the inheritance of ancient brewing techniques, the company boldly introduced modern high tech and advanced management experience. The company mainly product vinegar, soy sauce, pickles, rice wine and other traditional and modern brewing condiment ,deferred compound condiments, vinegar manufacture and sale of health products. Its investment involves biological health, real estate, packaging industry and commerce retail. 2. Price: As far as we know, the vinegar prices of HENGSHUN Company are commonly acceptable. But in contrast to the other small brands, its price is a little higher. Especially, the XIANGFEI vinegar is much more expensive than others, due to its function in health protection and beauty. 3. Place: HENGSHUN Company was founded in Jiangsu Province, so its loyal consumers concentrate on the southern areas. Another reason is the northern people much more delighted with the old vinegar in Shanxi Province. According to Don Hutson (2008): ‘As a salesperson, understand that the concept of place is complex. ’ So as for the sale area, it is an obvious significant problem waiting HENGSHUN to solve it. 4. Promotion: In terms of promotion, using a brief video is to do the advertisement for HENGSHUN Company. This video was separated into three parts. First is focusing on the function of health care. It can restrain and reduce the formation of the aging oxide in human body, so as to achieve anti-aging and make skin smooth. Second is to stress another function: Promote the bodys metabolism, remove fatigue, relieving alcoholism, lose weight clear bowel. Lastly, the function of softening vessels, reducing blood fat and cholesterol have been mentioned. 4. 0 PLAN AND RECOMMENDATIONS 4. Marketing Plan Firstly, HENGSHUN Company should pay more attention on the product strategies. Develop the new technologies, as to the aspects of treatment, beauty, health, in order to change the vinegar image which is in consumers’ minds. As to the HENGSHUN’ image, it is also waiting to be changed. Second is the value pricing method, at the low level market with a low price but high quality produc ts and services which is under the condition of reducing costs without sacrificing the quality. HENGSHUN should control its price at a acceptable range, so as to keep the loyal consumers. And this also can improve its brand loyalty. Thirdly, the company can do the promotion by carrying out all kinds of lectures to make consumers know the functions much better. And next is the sales strategies, nowadays, HENGSHUN must make full use of supermarkets. It must be sure that the products of HENGSHUN should be put at the conspicuous place. So it can attract more people and propagate its brand. 4. 2 Recommendations 1. Build its own famous brand with the authority of government. In the powerful government-decided society, the honor delivered by the government will give the sense of reliable. Relying on this, HENGSHUN Company can achieve much more than present. 2. Using the statues of stars and experts, ask them to endorse the products of HENGSHUN Company. It usually can work in a short time. 3. Setting a goal as green brand. Focus on the function of health and environment protection. Produce the new kind of vinegar so as to follow the trend of the modern society. 5. 0 CONCLUSIONS After analyzing all these aspects, the background of HENGSHUN Company has been know, included the financial condition, general managerial skills, production capabilities, reputation, and marketing skills. Then by using the 4Ps, its marketing circumstance in this environment has been investigated. Also relying on the SWOT analysis, it is helpful to discover the strengths, weaknesses, opportunity, and the threats which HENGSHUN Company will be faced in the near future. And at last, relying on a video, it is a useful skill to attract consumers. What’s more, some market plans and recommendations have been given to HENGSHUN Company for their better development. List of References Hawkins, Mothersbaugh, and Best , 2009, Consumer Behavior: Building Marketing strategy, 10th edition, china machine press, pp. 57 Philip Kotler Gary Armstrong , 2009, Principles of Marketing, 11th edition, Qinghua press, pp. 48 YQ Xing, 2009, Management ,2nd edition, High Education press, pp 48 Shanxi vinegar fighting for honor. ,viewed in 1 December, 2011, http://www. daynews. com. cn/sxjjrb/122745. html Hutson,D 2008 Sell value, not price, Acanthus Publishing, Boston Garber, Lawrence Starr, RG (2003), M easuring consumer response to food products, Food Quality and Preference, vol. 14, pp3-15 Lan, G 2002, Competitor targeting, J. 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